Five rules for screen content people actually read
A screen gets two or three seconds of attention. Five rules for one clear message, large type, good timing and real photos.
Someone walking past your screen gives it two or three seconds. That is enough for one message, not five. These rules help you use that moment well.
1. One message per slide
If a slide needs a paragraph, it’s two slides. Lead with the thing you want people to do or know: the price, the time, the name of the dish.
2. Write for the far side of the room
Body text that looks fine on your laptop disappears at four metres. Use large type and short lines, and test it from where your guests stand.
3. Match the moment
Breakfast offers at 16:00 tell people nobody is paying attention. Schedule content by day and time so the screen always fits what’s happening in the room.
4. Keep slides short
Eight to ten seconds per slide is a good start. A playlist of six slides then loops roughly once a minute, so people waiting in a queue see everything.
5. Show real people and real things
Photos from your own venue, team or event beat stock images every time. QR photo upload makes that easy: let your guests fill the screen.